Copywriting

D&AD’s 2017 Annual

Studio Sutherl&

Studio Sutherl&’s design for the 2017 D&AD Annual cleverly reinstates the Annual as the Design Bible needed in everybody’s lives. Simple covers and multiple ribbons, which the reader can use to bookmark projects they admire, keeps the design both elegant and functional. Copy, written by Nick Asbury, repeatedly uses ampersands (in reference to the & in D&AD) to give the Annual an additional element of personality and ownability.

GREK tea

Design by Interabang

GREK are a new range of high quality herbal teas from Greece. Interabang have created a brand that steers clear of Greek clichés and have instead taken inspiration from the Xysta tiles of Pyrgi, where the founder took childhood trips. The result is powerful, unique and memorable. Beautiful details include the short stories describing each flavour, with charming illustrations & words by Claire Curtis and Scott Perry.

The art of copywriting

Mytton Williams

Mytton Williams have produced a beautiful and clever set of posters for Ink Copywriters. Using Indian ink and a variety of tools they submerged, brushed, splattered, absorbed and dragged ink across the canvas, illustrating a selection of words through mark making that express a few of the client’s many different tones of voice.

Me We

Design by Design Bridge in collaboration with The Counter Press

A collaborative solution for a collaborative problem. Design Bridge asked The Counter Press to work with them on a book for staff, Me/We explains what they stand for from both agency and individual point of view: read from one end gives the ‘Me’ story, while flipping the book over and reading from the other side gives the ‘We’ story.