Campaign

Free on a Tree

Oliver Edwards

I had the pleasure of speaking alongside Oliver Edwards in Hobart. Oliver has had a brilliant idea to help those in need throughout the city. He has collected hundreds of coats and hung them around trees in parks with a sticker “Free on a Tree. If you need this it’s yours”. A great idea that is making such a big difference. It’s definitely something that should take off in San Francisco. You can watch Oliver’s movie here. Or follow him on Facebook @freeonatree

Garbett have designed this little beauty. Needs no explanation whatsoever. (Pay attention Mr Trump!)

G’ ay Mate

Interbrand Australia

A brilliant take on a very Aussie colloquialism for a campaign for marriage equality in Australia. Best of all, Australia voted yes. See the full case study on Interbrand.

Moniker’s Bridge Poster Series links business diagram language with abstract graphic purism in an effortless and natural manner. It is easier said than done: whilst both languages can visually connect, it is still testing to do so in a way that looks fresh and elegant. It demands not getting too obvious, too abstract or too pretentious. This graceful approach allows for form and color to respond to content, and even generate new meaning through the image. Inspiring work.