Moniker’s Bridge Poster Series links business diagram language with abstract graphic purism in an effortless and natural manner. It is easier said than done: whilst both languages can visually connect, it is still testing to do so in a way that looks fresh and elegant. It demands not getting too obvious, too abstract or too pretentious. This graceful approach allows for form and color to respond to content, and even generate new meaning through the image. Inspiring work.
This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign – the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly.
Campaign by NHS Blood and Transplant
This is the second time this campaign has been deployed but this time it’s on a global scale. Last year the campaign attracted more than 30,000 people to donate blood, watch this space…