Art Direction

Google Campus

MultiAdaptor

MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.

Avoiding the obvious, Irving Penn took this wonderful portrait of Miles Davis and his trumpet in 1986. The result has a rhythm of its own. In celebration of Irving Penn: Centennial at the Met Fifth Avenue, from April 24 – July 30, 2017.

Moniker’s Bridge Poster Series links business diagram language with abstract graphic purism in an effortless and natural manner. It is easier said than done: whilst both languages can visually connect, it is still testing to do so in a way that looks fresh and elegant. It demands not getting too obvious, too abstract or too pretentious. This graceful approach allows for form and color to respond to content, and even generate new meaning through the image. Inspiring work.