By Luke Robertson (5)

#StayHome

Ateljé Altmann

A symbol to rally around designed by Ateljé Altmann promoting people stay home and support the health care system during the COVID-19 pandemic.

G’ ay Mate

Interbrand Australia

A brilliant take on a very Aussie colloquialism for a campaign for marriage equality in Australia. Best of all, Australia voted yes. See the full case study on Interbrand.

The perfect name for a boring company. Playful, simple and memorable.

Avoiding the obvious, Irving Penn took this wonderful portrait of Miles Davis and his trumpet in 1986. The result has a rhythm of its own. In celebration of Irving Penn: Centennial at the Met Fifth Avenue, from April 24 – July 30, 2017.