By JP Stallard (5)

Everyone knows the phrase “Behind every great man is a great woman.” But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.

Print advertisement created by Dennis May at DDB, Germany

Dennis has done a great range of work in the same Smile in The Mind style.

We can all agree this US election has been depressing, with few bright spots – and thank you Scotland for the best one!

Trump tweeted he was proud of them leaving Europe during Brexit, except Scotland voted to stay by 62% – and they let Trump know what they thought of him.

JP Stallard took these lyrical quotes and injected some fun colours and type to showcase the Scots magical use of language

Swing

Polaroid

How do you reimagine photography in a sea of grams, snaps, and the rest of the ‘take a pic and do something with it’ apps?

Polaroid went back to why we take pictures – to capture everyday memories – but didn’t succumb to making a nostalgia filter app. It captures a one-second moment, and plays like a video by swiping, scrolling, and tilting. There was an immediacy to them, like seeing a slice of someones life, or viewing a memory in its full richness.

Nintendo game designer Shigeru Minamoto created something special with the first level of Super Mario Bros, with very little on the screen, he created intuitive understanding in the gamer. This video by Design Club explained the beauty of the system that drives instant learning (without fancy intro graphics and coaching marks), and builds the gamers skills before meeting greater challenges.