Busaba

Paul Belford Ltd.

A wonderful identity, beautifully and cleverly crafted by Paul Belford Ltd. for a Thai restaurant. It’s been years since  I did some marbling. Perfectly representing the lovely spices being blended together. The logo, represents a flower, alluding to the fact that ‘Busaba’ can mean ‘flower’ in Thai. The petals of the flower logo are heart-shaped, drawing on two of the important philosophies that inform Busaba’s culture: ‘sookjai’ and ‘namjai’. ‘Sookjai’, meaning ‘happy heart’. Very tasty!