Exhibition London

Carter Studio

Father and son duo Carter Studio have created a confident name and identity for a new cultural venue housed in a Grade II-listed former power station that once served London’s historical world fair site.
The identity centres around an iconic silhouette of the building’s distinctive gables – formed by a neat flip of the X. Supported by industrial typography, originally drawn in the same era, and a distinctive colour palette based on the surviving tiling within the space.