The comprehensive wayfinding and placemaking strategy complements the architectural confidence of 1 Martin Place while serving to engage staff and seamlessly connect the spaces seven floors. Signage elements are brought to life with the same visual language that tie in with the central staircase. The result is intuitive, warm, human – even surprising – such as the flashing neon displays and a large scale digital clock that serve as standout examples of typographic form integrated into the space.