Makaton identity


The Makaton language programme combines speech and signing, to help people with learning or speaking difficulties. MultiAdaptor have re-branded the programme with an aim of ‘Giving everyone a voice’. The symbol combines speaking and signing in one clever little icon, with a hidden speech bubble created between the thumb and forefinger. It’s a logo that anyone can sign, whether they know Makaton or not. The wider identity uses playful language, warm photography and a vibrant colour palette ?