Spanish agency Erretres has created a cheeky new brand for a Madrid tapas Bar. The bar seeks to position canned food products as healthy and simple. The only ingredients necessary are the finest products on the face of this earth, the maximum respect for how they are prepared and the minimum interference possible by man in their presentation. Hence they came up with the name Nudista (Nude) and created the brand around the idea “The best product does not need clothes”.