Yo Sushi

& Smith

& Smith has teamed up with Yo Sushi to give them a fresh, new, energetic identity. The design takes it’s cues from the Anime/Manga culture giving customers a taste of what’s going on, in and around the streets of Tokyo. I especially like the Zine/Newspaper idea for the menus – snippets of the Tokyo lifestyle while eating dinner. A really fun idea, really well crafted.