Marcos Navarro

Binomio is an exhibition by Marcos Navarro. He has designed a logo for it. A very simple image which represents the concept of binomial, cutting the two ‘o’s in two halves, making two separate letters united by form. An exquisite way of showing two halves within a word (not a single initial letter, like most symbols), something very difficult to do without affecting legibility or looking daft. And its an abstract concept too! A logo I wish I had done.