Swissair Posters

Georg Gerster

I still remember these posters hanging on the walls of travel agencies, long before the internet existed and flying was still a matter of quality. Georg Gerster was the aerial photographer of the Swissair advertising posters for over two decades (1971-79). A simple, clever and effective idea that promotes the beauty of our planet in images of a timeless zeitgeist: a picture is worth a thousand words. Legendary. Series designed by Karl Gerstner in 1979.